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Public Relations Specialist Job Overview,[link widoczny dla zalogowanych]
Whether you the press secretary for the president of the United States,[link widoczny dla zalogowanych], a communications director for Google, or a media specialist for a small nonprofit,[link widoczny dla zalogowanych], your main goal is to generate positive publicity for your client and enhance their reputation. As a PR specialist,[link widoczny dla zalogowanych], it your job to cultivate and maintain close and productive relationships with journalists,[link widoczny dla zalogowanych], bloggers,[link widoczny dla zalogowanych], and opinion leaders. You be asked to create print and Web-based communications materials may include story pitches, press releases,[link widoczny dla zalogowanych], Q presentations, video scripts, and speeches they are consistent with your client image and message. Other responsibilities range from acting as a company spokesperson for a wider variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism) to preparing your client for press conferences,[link widoczny dla zalogowanych], media interviews,[link widoczny dla zalogowanych], and speeches. Social media outreach has become an integral part of a PR specialist job in recent years. "With the onset of social infrastructure such as Facebook,[link widoczny dla zalogowanych], LinkedIn,[link widoczny dla zalogowanych], Twitter, and Pinterest,[link widoczny dla zalogowanych], combined with the versatility of Web tools,[link widoczny dla zalogowanych], the jobs of public relations specialists are growing at a fast clip," says Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA).
The Bureau of Labor Statistics (BLS) projects public relations specialists employment growth of 23 percent between 2010 and 2020. During that time period, an additional 58,[link widoczny dla zalogowanych],200 jobs will need to be filled. Because of its promising outlook, the public relations specialist profession has claimed the 51 spot on the 2013 list of Best Jobs,[link widoczny dla zalogowanych], right behind construction manager.
Most public relations specialists have bachelor degrees in communications, journalism, public relations, marketing, or other relevant fields. Internships in public relations provide students with hands-on experience and are considered one of the best avenues to finding entry-level employment. Becoming a member in local chapters of the Public Relations Student Society of America (affiliated with the PRSA) gives students the opportunity to network directly with professionals in the industry. Corbett says two to five years of experience are likely required by hiring managers.
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