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How to Choose the Right Web Page Title,[link widoczny dla zalogowanych]
The title of a web page is the text that is written between the and tag in the HTML code of a web page. If you write the right text between these tags,[link widoczny dla zalogowanych], your web site can get more targeted visitors.
Why are web page titles so important for your web site success,[link widoczny dla zalogowanych]?
To many search engine spiders the title of a web page is more important than other web page elements. If your web page title contains your most important keywords, it likely that the web page will have a good search engine ranking for these keywords.
The titles of your web pages are important for web surfers
The title of your web site is the first thing web surfers will see from your web site,[link widoczny dla zalogowanych]. Many search engines display the title of a web page as the main link to a web site in the search engine result pages,[link widoczny dla zalogowanych].
In addition,[link widoczny dla zalogowanych], the web page title is used when a web surfers bookmarks your web site. While most search engines don allow you to influence the description of your web site,[link widoczny dla zalogowanych], the title of your web site is often listed without any changes.
What does this mean to you,[link widoczny dla zalogowanych]?
It important that your web pages have compelling titles that are compelling to web surfers and that contain your most important keywords,[link widoczny dla zalogowanych].
For example,[link widoczny dla zalogowanych], if you have a sports shoe shop in London, don use this title tag:
Welcome to Smith Son
People probably won click on that link because they don know who you are,[link widoczny dla zalogowanych]. That web page title doesn look very attractive to the average surfer. Better use this title:
Buy sneakers and sports shoes at competitive prices in our shop in London. Nike,[link widoczny dla zalogowanych], Adidas,[link widoczny dla zalogowanych], Reebok and all other major sports shoe brands.
Why is the second title better than the first one?
The second title has many advantages over the first title,[link widoczny dla zalogowanych].
The second title contains keywords that are important for a sports shoe business: sports shoes, sports shoe, sneakers and several brand names.
The inclusion of these words in the title increase the change of good search engine rankings for these keywords.
The second title informs web surfers about the purpose of the web site and it gives them a reason to click: Buy sneakers and sports shoes at competitive prices,[link widoczny dla zalogowanych].
The inclusion of "London" in the web page title allows people to quickly find out if it worth to visit the web site. In addition, it more likely that the web site will be found for a search term such as "shoe shop London".
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