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cheapbag214s · Posted: Sat 14:38, 03 Aug 2013 Post subject: the advertising recession

period for all media executives,[link widoczny dla zalogowanych], Westin has navigated skillfully between management's demands for margin and the journalists' sense that standards were being degraded by cuts and pandering to the lower end of popular taste. In his memo, Westin maintained that digital technology in the hands of multi-tasking staff and greater use of free-lancers and outside news providers would drastically reduce the costs of news gathering while still assuring material for creditable news reports on shows hosted by stars such as Diane Sawyer and George Stephanopoulos. Clearly, Westin and his senior executives are doing their best to make a virtue out of necessity. The inexorable shift away from traditional patterns of news consumption, the advertising recession, and ABC's lack of a cable partner with an enormous flow of subscription fees means that the economics of the news division as structured would soon no longer be viable in the Disney corporate culture. The big money makers in television news these days are Fox News, CNN,