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NBA speak at the top of the food chain by LeBron James (LeBron James) and Kobe Bryant (Kobe Bryant).Last year, two per capita is a global superstar, through sponsor income of $42 million and $34 million respectively.Since in 2003 by the Cleveland cavaliers selected since entering the NBA, lebron James has been one of the NBA's top player endorsements.He currently endorse brands include: Nike, McDonald's, Coca-Cola, samsung electronics, Upper Deck, Abby (AudemarsPiguet) and Dunkin Donuts (Dunkin 'so).
Five championship and 18 years all-star game that Bryant became the most popular player in China, of course,[link widoczny dla zalogowanych], this little also not his main supporters Nike's help.Bryant also and Turkish airlines, lenovo, watch table (hand) and Panini (Panini) signed an agreement.
According to our statistics, the endorsement of a top 10 player in the NBA last year revenue of $155 million, more than the baseball and football league income is the sum of the top 10 players.Major league baseball (MLB) endorsement of a top 10 player outside income less than $30 million last year, only, Derek Jeter, (Derek Jeter) and Ichiro Suzuki (Ichiro Suzuki) by sponsors and merchandise booked more than $3 million.2013 National Football League (NFL) 10 players endorsement earnings of $5500, Peyton Manning (Peyton Manning) for $12 million.National hockey league (NHL) farther behind, its 10 big star endorsement earnings added up to no more than $15 million.
"Is this pair of shoes (It's gotta be the shoes),[link widoczny dla zalogowanych]," Spike Lee (Spike Lee) tell us in 25 years ago,[link widoczny dla zalogowanych], he played a Mars Blake montmorillonite (Mars Blackmon), said in a Nike campaign.NBA players and other groups sports athletes is the gap between starting from the shoe.Of the top NBA stars can from Nike and adidas to get more than $10 million each year.Income outside Nike account for about half of the stadium, James, he is also a leading shoe salesman in the NBA last year, according to research firm SportsOneSource, its signature Nike shoes retail sales in the United States at $300 million.Ross with adidas in 2012 signed a 13 years, $185 million contract.For the NFL and MLB, $1 million a year endorsement are extremely rare.Basketball players ability to promote product sales and other peers in the movement.
Basketball players can also use the sport globalization features.Over the past eight years, and kobe Bryant each year to visit China on behalf of Nike, he is also the brand in China with adidas against one of the main chip.Kobe Bryant in 2010 to reach a cooperation with Turkish airlines, and famous football star Lionel Messi (Lionel Messi) appear together in the company's advertising.James dunkin donuts agreement only in Asia, he and the Chinese Internet service company tencent last year a new cooperation.These agreements are football and baseball players do not have access to.
Football is the only way to compete with the NBA team sports.Endorsement of a top 10 player $120 million in revenue last year, including David Beckham, David phenomenon), Lionel messi and Cristiano Ronaldo (two because I) at the top, their income outside the stadium more than $20 million.Football superstar of high income is also starting from the shoe deal.Nike and adidas in their global competition to the players to pay as much as seven figures of the endorsements.Lionel messi and cristiano ronaldo is very famous in every corner of the globe, at the time of endorsement contracts between not restricted by region.Their fans number is more than any American athletes.Ronaldo,[link widoczny dla zalogowanych], messi and Beckham was 161 million Facebook fans.Athletes in the United States, the most is kobe Bryant, 18 million.
Player/endorsement income/shoe sponsor
Lebron James: $42 million (Nike)
Kobe Bryant: $34 million (Nike)
Derek Ross: $21 million (adidas)
Kevin durant: $14 million (Nike)
Dwyane wade: $12 million (li ning)
Carmelo Anthony: $9 million (Jordan/Nike)
Amar, ted mayer: $6.5 million (Nike)
Dwight Howard: $6 million (adidas)
Blake griffin: $6 million (Jordan/Nike)
Chris Paul: $4 million (Jordan/Nike)
Data sources: Forbes
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