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in the conversations on the bloggers' blogs. 10. Have your own blog to show bloggers you "get it." And use trackbacks so they know you're commenting about them at your own blog before you pitch them. (Trackbacks are an automated blogging feature that notifies a blog when another blog talks about them.) 11. Don't waste bloggers' time on something that isn't relevant to their blog. 12. Don't use crude language or four-letter words. We see this in a lot in blogs written by professionals who would never dream of using this same language in their clients' offices. 13. Remember that anything you say to a blogger might be seen by journalists because many journalists read blogs on topics they cover. 14. Certainly, never chastise a blogger for not accepting comments at their blog. Contact them by email if you have comments, feedback or praise about their content. 15. Don't point out typos at a blogger's blog. When we find our own typos,[link widoczny dla zalogowanych], we sometimes don't bother correcting them,[link widoczny dla zalogowanych], because it would go out into the