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Fashion brands across the world see tremendous business opportunity in satiating consumer pursuit of newness and in meeting their interest in contemporary designs at reasonable prices. To keep up with fast fashion, the retail industry needs to be agile, sensitive to changing customer needs, constantly monitoring customer buying behaviour and delivering top quality products. At the back end,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica down jackets[/b][/url], the needs to have a highly integrated supply chain that ensures customers get what they want,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]Billigt Moncler Dunjacka[/b][/url], when they want it.
Fad - Products become a trend quickly or products trend in quickly. For a fad,[url=http://parajumpersoutletitalia.albirank.net/][b]parajumpers outlet[/b][/url], products are available at really low prices to warrant the short lifecycle. Fads may be associated with certain events as with sports or music.
High Fashion - is referred to as fashion which is driven by individual creativity of the trademark owner. It is trend setting, exclusive, customized and unique. The buying price of high fashion products is driven by exclusivity and customization and is usually out of reach for average consumer.
Fast Fashion - is fashion that emulates designer but is available to fashion seeking customers at a cost that they're prepared to pay.
Fast Fashion is
Within this fashion conscious world,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]Moncler Jacka Sverige[/b][/url], customers always want to be trendy and access the brand new thing as fast and rapidly as possible. This will make fast fashion highly demanding both in price and delivery.
Several characteristics of fast fashion are:
Fast Fashion is real-time
Fast Fashion is use of high end fashion at lower prices
Fast Fashion is manufacturing it fast and cheap
Fast Fashion styles are introduced with a short lifecycle
Fast Fashion is seen as a rapid inventory turns
PLM Meeting the requirements of Fast Fashion
How Fashion Retailers Leverage PLM
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Transparency: A version of truth helps to ensure that processes move faster about the PLM system while avoiding the rear and forth mechanism of a conventional communication and data sharing system.
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Cost reduction: PLM tools break the silos between product teams and vendors,[url=http://monclerjackasverige.albirank.net/][b]Billigt Moncler Jacka[/b][/url], presenting an opportunity for aggregation of materials across products.
Conclusion
As competition increases and fast fashion becomes faster,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka[/b][/url], brands have to contend with lower margins and faster delivery cycles. PLM is a perfect tool for this type of dynamic scenario. The benefit of PLM is that it isn't just some solutions but also an up-tothe-minute practice that allows fashion companies to bring together the often thought to be irreconcilable goals of exceeding expectations from the customer and beating competition on the market place.
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