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If you're looking for an extra edge over your competition,[link widoczny dla zalogowanych], you can't go wrong with a strong USP, Unique Selling Proposition. Many people stumble over this concept and we're here to clear it up. That's their USP and it works quite well. Buying shoes online is a risky business because you can't try them on but if you know you get free shipping both ways,[link widoczny dla zalogowanych], it eliminates 99% of the risk. Answering the question,[link widoczny dla zalogowanych], "What do I do differently from my competition?" can help you find your perfect USP.
#2 What makes you different? If you don't DO anything differently than your competition then you may be different from your competition in other ways. For example,[link widoczny dla zalogowanych], your website personality may be very strong and that's your USP. Maybe you find that you're really only selling to one small demographic, instead of trying to broaden your demographic reach,[link widoczny dla zalogowanych], you can use that as your USP and really attract that specific audience.
For example,[link widoczny dla zalogowanych], Giada De Laurentiis has a cooking show that's targeted toward people who wanted to make tasty, but simple,[link widoczny dla zalogowanych], dishes at home. However,[link widoczny dla zalogowanych], Giada has a huge following with the college aged male crowd. Go figure! It might make sense for her to market specifically to this crowd -Giada's Tailgate Recipes perhaps?
#4 What do you offer,[link widoczny dla zalogowanych]? Often your product or services alone can be your USP. That's the USP,[link widoczny dla zalogowanych].
#5 Merging USPs. Finally,[link widoczny dla zalogowanych], another option is to combine a few unique differences into one main USP. For example, clicker based dog training for children. This combines what makes you different,[link widoczny dla zalogowanych], clicker based dog training, and your customers,[link widoczny dla zalogowanych], children,[link widoczny dla zalogowanych], into one merged USP.
Finding your USP may take a little time and thought. Ask yourself the questions above. Find the strongest answer,[link widoczny dla zalogowanych], the one that resonates with you the most and build from there. If you're still uncertain, ask your friends and family for suggestions or advice. Read our full Terms of Service.
Writing from the Heart - How to Really Connect With Your AudienceDifferent Types of Content You Can Add To Your WebsiteRepurposing Your Content - Easy Tips and IdeasWhat's Your USP? - How to Be Unique and MemorableWhy Content Is King to the Search Engines (And Your Visitors)
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